Resort Brochure
This project is a multi-page marketing and promotional package for a premier destination resort. The design of this brochure is based on a dynamic grid, resulting in design consistency of type, form, color and imagery. The (fictitious) client is Le Joyau de la Couronne, one of the world’s premier resort destinations. The client had content requirements and a determined flow that needed to be managed carefully. The client wanted a design style that was classy, and one that visually expressed the relaxed energy of the resort. After many intuitive layout studies, the most promising were used to create the grid. The layout is verified by the dynamic proportions created by using root rectangles. Once a grid was established, further exploration was done with fonts, color and placement. Many refinements later, the final brochure was packaged and taken to the printer. The front cover logo was created in Illustrator. All layout was done in InDesign.