Ad Series
This advertising project was a study on structure. First, to see structure; second, to play with structure; and third, to control structure. After the awareness and application exercises, I began working on a three ad campaign. The use of a grid gave the ads continuity, creating a feel for the campaign that viewers would recognize. This project was a great introduction to grids. I found an informal structure easier to work with. The hardest aspect of the formal grid was keeping it active and filling all of the spatial zone. My final piece is a formal, inactive and visible grid. This work was created under the Fair Use Guidelines for students. Further use of these materials is restricted.